An easy solution is so... easy.
It is right there, right in front of you, shinny, smiling to you.
You open your arms, and it comes to hug you saying everything will be fine.
Just do kind of what you have already done.
To use that same old reference.
To solve this problem just as everybody would solve it.
And this is it.
Relief.

It's not easy to resist at easy solutions.
But we need to.
Resist.

A campaign for the 2019 Brazilian Creative Club Festival.

Agency: FCB Brasil

Client: Clube de Criação
Chief Creative Officer: Joanna Monteiro
Creative Executive Director: Fábio "Simon" Simões
Creative Directors: Marco Monteiro and André Pallu
Art Director: Antonia Zobaran
Copywriters: Sofia Calvit and Leonardo Marçal
Assistants: João Porto and Vinicius Chiconato
Projects: Suélen Mariano
Client Services: Elton Longhi and Suelen Mariano
RTV: Charles Nobili, Ricardo Magozzo, Murilo Moretti, Pedro Lazzuri and Mariana Carneiro
Edition: Rodrigo Resende
Media: Fábio Freitas, Cristina Omura, Renato Gabriel, Monica Oliveira and Gabrieli Miranda.
3D Artist and animation: UntitledArmy
Sound Production: Evil Twin
Graphic Production: João Albertini, Daniela Fonseca, Miriam Audi and Marcel Teixeira.
Client Approval: Fernando Nobre and Ciça Bernardet