Brazil has the 9th highest murder rate in the world. Many victims are murdered while going about normal, everyday activities. With the objective of mobilizing those in power, finding solutions and fostering change to this terrifying scenario, as well as generating reflection and discussion on the subject, Estadão, in partnership with FCB Brasil, launched the book "100 Things to do in Brazil Before You Die".
The book, titled after the campaign, will contain articles published by Estadão recounting 100 stories of people who were doing everyday things when they were murdered. The publication was distributed exclusively to government officials and opinion makers who can propagate the concept and make the discussion on the subject even more relevant.

Awards:

Bronze - Design - Cannes Lions 2018
Silver - ´Print - Clio Awards 2018
Bronze - Editorial Design - London International Awards 2018
Bronze - Design - El Ojo de Iberoamérica 2018
2 Golds - Print and Direct - Wave Festival 2018
Silver Industry Craft - Wave Festival 2018
Silver - Art Direction - Brazilian Creative Club Festival 2018

Agency: FCB Brasil

Client: Estadão
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões “Simon”
Creative Directors: Marco Monteiro e Andre Pallu
Art Direction: Guilherme Manzi
Designer: Fábio Cristo
Copywriter: Mário Morais
Project Manager: Suelen Mariano
Graphic Production: João Albertini, Daniela Fonaseca, Fábio Silva
Account: Elton Longhi, Anna Sant’Anna, Rafael Cardoso, Karoline Araújo
Planners: Márcia Neri, Bianca Reame, Isabella Esteves
Artbuyer: Bibiana Oliveira
RTV: Charles Nobili, Ricardo Magozo, Mariana Carneiro
Editor: Rodrigo Resende, Dudu Dória
Client Supervisors: Flávio Pestana, Marcelo Moraes, Marcela Dalla, Larissa Martinelli