The Corruption Converter shows readers of the Estadão.com.br portal exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals, medication and sports courts, among many others.
For example: the tool shows users that R$ 316 million of diverted funds could have purchased 2,257,142 doses of the H1N1 vaccine, 15,800 ambulances or 0.316 km (0.196 mi) of subway tracks.
To complement this information, next to the amounts, the corruption currency converter shows news stories from the paper's website about situations where this money could have made a difference and improved people's lives.
The code written into the portal monitors users on the website and "detects" when they are reading articles containing words related to corruption and politics, as well as figures in Reals (R$). If the article being read contains both these words and figures, it will be deemed "eligible," prompting the portal to highlight all of the relevant figures. As users mouse or swipe a finger over (in the mobile version) the numbers, a tooltip pops up suggesting items that could have been purchased with that amount. By selecting an item, the user is redirected to The Corruption Converter tool, which will then display the items, goods or improvements that could have been provided with the amount in question.
The tool is unprecedented in Brazil and abroad. It aims to make the numbers associated with corruption tangible and show the scope of the corruption.

The digital platform The Corruption Converter shows readers of the Estadão.com.br portal exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption.

Awards:

2 Silvers - Design - Cannes Lions 2017
Shortlist - Digital Craft - Cannes Lions 2017
Shortlist - Creative Data - Cannes Lions 2017
Shortlist - Cyber - Cannes Lions 2017
FWA of the day - The FWA
SOTD - Awwwards
Site of the day - CSSDesignAwards

Agency: FCB Brasil

Client: Estadão
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões “Simon”
Art Direction: Rafael Beretta e André Vervolet
Copywriter: Romero Cavalcantti
Project Manager: Suelen Mariano
Technology: Gerson Lupatini
Digital Production: Marcio Bueno, Victor Hugo Odo, Um Studio.
Account: Cris Pereira Heal, Anna Sant’Anna, Juliana Peralta, Renato Coelho
Planners: Marcia Neri, Bianca Reame, Rafael Gonçales, Marcio Rodrigues, Carolina Valentim
Media: Fabio Freitas, Cristina Omura, Nathalia Oliveira, Augusto Gasperotto
Graphic production: Diego Bischoff, Daniela Fonseca, Camila Galdêncio
Reviewer: Miriam Audi, Paula Costa, Luciana Palmieri
Artbuyer: Tina Castro, Carol Ladeira e Daniel Gonçalves
RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Mariana Carneiro, Natasha Zaminiani.
Motion: Thiago Scalon “Mineiro”, Rodrigo Resende
Editor: Thiago Scalon “Mineiro”, Dudu Doria
Photography: Antonio Brasilian
Client Supervisors: Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre