Suelen Mariano

In Brazil, 1 out of 3 men believes that if a woman wears revealing clothes, she cannot complain about being raped. In order to promote debates to improve conditions for women, Estadão, one of the largest newspapers in the country, spread a message against sexual harassment during São Paulo Fashion Week.
We painted messages on models' bodies for the fashion show of Amir Slama, an important Brazilian designer. But here's one important detail: the messages only appeared in photos taken with flash. 
The intention of these messages is to bring to light a fact that nobody sees: the blaming on the victim of aggressions. Phrases like "Cleavage is not an invitation", "My skirt is not a permission" and "I dress myself like I want to" were applied on different parts of the models' bodies using a special paint and a masking technique. 

"I dress myself like I want to"

"My skirt is not a permission"

"Cleavage is not an invitation"

Awards:

Shortlist - PR Events & Stunts - Cannes 2017
Shortlist - PR Corporate Responsibility - Cannes 2017
Shortlist - Promo And Activation - Low Budget - Cannes 2017
Shortlist - Media - Use of Stunts - Cannes 2017

Agency: FCB Brasil

Client: Estadão
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões “Simon”
Creative Direction: Romero Cavalcanti
Art Direction: Henrique Ferreira, Victor Yves
Copywriter:  Mario Morais
Project Manager: Suelen Mariano
Account: Cris Pereira Heal, Anna Sant’Anna, Henrique Silva
Planners: Marcia Neri, Bianca Reame, Rafael Gonçales, Marcio Rodrigues, Carolina Valentim
Media: Fabio Freitas, Cristina Omura, Nathalia Oliveira, Augusto Gasperotto
Graphic production: João Albertini, Daniele Fonseca, Camila Galdêncio
Artbuyer: Tina Castro, Daniel Gonçalves
RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Mariana Carneiro, Natasha Zaminiani.
Top Model (press kit): Ana Ferreira
Photographer: Mauricio Nahas
Client Supervisors: Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre