Skin cancer is the most commom type of cancer in Brazil. That's why we created for NIVEA sun, the brand of protection, the first binocular that helps to detect if your skin is fully protected from the sun. We combined several technologies to make it possible, an adapted camera, a set of filters, a zoom lens and a VR to process the image in real time.
The binoculars rely on special technology, a superzoom lens and filters that detect UV rays, which can reveal if beachgoers are protected by sunscreen or not. Combining photography, optics, and VR technology, it was created to differentiate between protected skin and unprotected skin.
Trough a set of filter infrared and ultraviolet, the binocular could detect the exactly area from the body that was badly protected from the sun. When the body was protected, the skin was displayed black, making easy to noticed who was really protected or not.
To demonstrate the binoculars and alert beachgoers to the importance of using sunscreen, several observatories were constructed on the beaches of Ipanema and Maresias, where NIVEA SUN Guardians carrying the binoculars helped regulars protect themselves.
From the moment the device showed them that parts of their bodies were unprotected, the Guardians quickly approached the beachgoers and offered them NIVEA SUN sunscreen, all right on the sandy beach.
Activation SP and RJ
Client: NIVEA Sun
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões “Simon”
Creative Directors: Marco Monteiro and Andre Pallu
Art Director: André Mezzomo, Gabriel Barrea
Copywriter: Pedro Furtado, Kayran Moroni
Designer: Fábio Cristo
Art assistant: João Porto
Project Manager: Suelen Mariano
Technology: Marcelo Arteiro, Gabriel Lopes, Giovanni Spolidorio, Ester Silva
Account: Cristiane Pereira, Tânia Muller, Samya dos Anjos, Luiza Di Bella, Marina Felippe
Planners: Luana Azeredo, Bruna Rodriguez, Fernanda Neves
Media: Danilo Castro, Leonardo Sousa, Ângelo Ferronato, Beatriz Vargas
Graphic Production: João Albertini, Daniela Fonseca
Art Buyer: Bibiana Oliveira, Amanda Fonseca
3D Production: Big Studios
RTV: Charles Nobili, Murillo Moretti, Ricardo Magozo, Pedro Lazzuri, Mariana Carneiro
Editor: Rodrigo Resende, Dudu Dória
Production Company: Vandalo
Directors: Thais Brunello & Martin Escriche
Sound Production Company: Equipe Satélite Áudio
Client Approval: Andrea Bó, Marcela Faconti, Vanessa Verea, Andrea Vidigal