With the goal of fostering discussion about songs that relate violence against women, the newspaper Estadão (Estado de S. Paulo) with support from Rio de Janeiro's Disque Denúncia hotline launched their "Songs of Violence" campaign.
Using Shazam, a music app for finding information about songs that can instantaneously identify whatever music is playing nearby, the campaign mapped out the Brazilian and foreign songs that feature lyrics about violence and abuse.
When people use the app to identify a song that contains lyrics that describe or promote violence against women, a banner will advise them with phrase “This song contains violence against women." Then, he listens to a real testimonial from a woman who has suffered the same kind of violence.
Winner of Advertising - World Changing Ideas Awards 2017
Silver Cyber - Digital Campaign - Wave Festival Rio de Janeiro 2017
Gold Mobile - Wave Festival Rio de Janeiro 2017
Gold Media - Cannes Lions 2016
2 Silvers Mobile - Cannes Lions 2016
Bronze Media - Cannes Lions 2016
Bronze Mobile - Cannes Lions 2016
Shortlist Glass - Cannes Lions 2016
Shortlist Creative Data - Cannes Lions 2016
Silver Streaming/ Downloadable Content - Clio Awards 2016
Silver Online Ad - El Ojo de Iberoamérica 2016
Bronze Mobile - El Ojo de Iberoamérica 2016
Silver Radio & Audio: Use of Music - London International Awards 2016
Bronze Radio & Audio: Public Service/Social Welfare - London International Awards 2016
Client: Estadão Digital
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fábio Simões “Simon”
Art Director: Tiago Freitas “Gaum”
Copywriter: Vinicius Dalvi
Account: Mauro Silveira, Cris Pereira, Anna Santana, Juliana Peralta, Renato Coelho
Media: Fábio Freitas, Cristina Omura, Rebeca Aguiar
Planners: Rapha Barreto, Frederico Steinhoff
Project Managers: Reano De Vitto, Suelen Mariano
Art Buyer: Tina Castro, Carol Silva
Photographer: Ricardo Barcellos
Music Curator: Débora Cassolatto
RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani, Mariana Carneiro
Editors: Rodrigo Resende, Dudu Doria
Sound Production: Saxsofunny
Production Company: BossaNovaFilms
Client Supervisors: Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre