People who work with creativity are always in search of new great ideas. But where can they be found? With the title "Welcome to the Unknown", the campaign for 7th edition of the Brazilian Creative Club Festival invites you to dive into the unexplored.
Besides all of the visual identity for the festival, the campaign also features an online video, and content for digital urban furniture, banners, social networks, and ads.
The video, which was directed by Manu Mazzaro and produced by Saigon, uses visual metaphors to portray this perpetual dilemma of humanity: the confrontation between our quest for something new that ensures our evolution and the survival instinct that prevents us from diving head-first into the unknown, which is the only real path to something new.
In addition, the large shapes that comprise the art for the other materials were created using generative design, an approach in which the shapes change completely with each parameter that is added or changed. Therefore, the creative efforts in this case were themselves a dive into the unknown, as the final result was impossible to predict. And each of the shapes represents an emotion we feel during our search for something new.

Posters

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movie scenes

Agency: FCB Brasil

Client: Clube de Criação
Chief Creative Officer: Joanna Monteiro
Creative Executive Director: Fábio "Simon" Simões
Creative Directors: Marco Monteiro and André Pallu
Art Directors: Gabriel Barrea, Renato Picolo and Saulo Vinheiro
Designer: Fábio Cristo
Art Assistant: Paulo “PV” Azevedo
Copywriters: Gabriel Barbério, Kayran Moroni, and Ricardo Wouters
Client Services: Elton Longhi
Projects: Suélen Mariano
Media: Fábio Freitas and Robson Cruz.
RTV: Charles Nobili, Ricardo Magozo, and Mariana Carneiro
Editing (agency): Dudu Doria and Rodrigo Resende
3D and Motion Design KV: Flavio Carvalho
Typography: Atelier Olschinsky
Technology: Marcelo Arteiro and Ester Silva
Technology Production: Byzsis
Graphic Production: João Albertini and Daniela Fonseca
Production Company: Saigon
Director: Manu Mazzaro
Client Approval: Fernando Nobre and Ciça Bernardet