Nearly 20% of all political discussions on social networks are influenced by internet bots, according to a study by FGV/DAPP. These programs, known as “bots,” pretend to be real users and interact massively with the tweets they're programmed to find, creating artificial political engagement. This manipulation of the political debate is a threat to democracy and to the 2018 elections. In face of this threat,
Trending Botics is a political bot activity monitor. Through an online platform, users will be able to track and compare, on a daily basis, the political issues influenced by these bots, which drive certain topics to reach an ever-greater audience and gain relevance.
The bots are capable of turning a specific issue into a trend, spreading rumors and even being used as an important political weapon. The use of bots to influence discussions was proven both in the 2014 elections in Brazil and in the 2016 elections in the U.S. The idea behind Trending Botics is to show whether a specific topic has gained importance due to the interference of bots, in addition to promoting access to an impartial viewpoint on each topic, which will be ensured by Congresso em Foco.

Cards

Awards:

Bronze - Digital Craft - Cannes Festival 2019
Silver - Digital Craft - Wave Festival 2019
Shortlist - Digital Marketing . Creative Use of Technology - D&AD 2019
Finalist - Digital/Mobile - NY Festivals 2019
Shortlist - Avant-Garde/Innovative: Use of Data - NY Festivals 2019
Shortlist - Mobile - One Show 2019
Shortlist - Creative Use of Data - One Show 2019

Agency: FCB Brasil

Client: Congresso em foco
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões “Simon”
Creative Directors: Marco Monteiro and Andre Pallu
Creatives: Antonia Zobaran, André Vervloet, Bruno Castellotti, Leonardo Marçal
Art assistant: Paulo Azevedo “PV”
Project Manager: Suelen Mariano
Technology: Marcelo Arteiro, Emerson Queiroz
Account: Elton Longhi, Rafael Cardoso, Karoline Araújo
Planners: Bianca Reame
RTV: Charles Nobili, Ricardo Magozo, Mariana Carneiro
Editor: Rodrigo Resende, Dudu Dória
Client Approval: Sylvio Costa, Edson Sardinha