Trip Book Smiles provides readers with a unique experience: the story changes depending on where the reader is in the world. We developed exclusive geolocation technology that locates the reader’s position. The story then takes place in the city where the reader is. If the reader travels while reading the story, the setting changes accordingly so the characters also experience the new locations, including New York, Paris, Rome, Rio de Janeiro, Lisbon or Buenos Aires.

Awards:

Shortlist Media - Cannes Lions 2015
Bronze Branded Entertainment - One Show 2016
Silver Direct - 40º Anuário CCSP
Bronze Mobile - 40º Anuário CCSP
In book Black Star - 40º Anuário CCSP

Agency: FCB Brasil

Client: Smiles
VPs Creative Director: Joanna Monteiro, Max Geraldo
Digital Creative Director: Pedro Gravena
Executive Creative Director: Rui Goncalves Piranda
Art Directors: Bruno Bueno, Eddy Guimaraes, Daniel Alves
Copywriters: Andre Bittar. Marilu Rodrigues, Lucas Tristao
Account: Mauro Silveira, Lisia Fischer, Marcel Crespin, Samya Anjos, Renata Vidal, Patricia Ferreira, Vinicius Godoy, Nathalia Ribeiro
Media: Alexandre Ugadin, Cristina Omura, Monica Oliveira, Rafael Amaral, Aline Lins, Maira Vieira
Planners: Rapha Barreto, Luciana Mussato, Cesar Fuster, Juliano Teixeira
Technology: Gerson Lupatini, Márcio Bueno
Project Managers: Lia DAmico, Suelen Mariano
RTV: Charles Nobili, Ricardo Magozo, Andre Fonseca
Editors: Rodrigo Resende, Guilherme Tensol
Sound Production: Satelite Audio
Production Company: Bando
Client Supervisors: Leonel Andrade, Bruna Milet, Karina Bernardo, Adriana Kubo