Violence is one of greatest troubles for Brazil and the number of homicides in the country is the most telling indicator of the problem. The number of murders in Brazil is even more alarming when compared to the fatalities in international wars. To draw attention to this alarming scenario, Estadão and FCB Brasil launched the Warboard.
Through a digital platform, the Warboard shows the number of homicides in Brazil compared to fatalities in war-ravished countries like Syria, Iraq and Libya.

Awards:

Bronze - Brand Design - Clio Awards 2018
2 Golds – Digital Craft – Wave Festival 2018
Silver - Design – Wave Festival 2018

Agency: FCB Brasil

Client: Estadão
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões “Simon”
Creative Directors: Marco Monteiro e Andre Pallu
Art Direction: Carina Caye
Copywriter: Pedro Furtado e Sofia Calvit
Project Manager: Suelen Mariano
Digital Production: Victor Hugo Odo, Follow55
Account: Elton Longhi, Anna Sant’Anna, Rafael Cardoso, Karoline Araújo
Planners: Márcia Neri, Bianca Reame, Isabella Esteves
Media: Fábio Freitas, Cris Omura, Germano Bernardes
Artbuyer: Bibiana Oliveira
RTV: Charles Nobili, Ricardo Magozo, Mariana Carneiro
Editor: Rodrigo Resende, Dudu Dória
Photos: Alamy /Fotoarena, Wilton Junior/Estadão Conteúdo, Alaor Filho/Estadão Conteúdo, Shutterstock.
Client Supervisors: Flávio Pestana, Marcelo Moraes, Marcela Dalla, Larissa Martinelli